How fast can you Move?

When Van Heusen launched their innovative Move Labs collection, we took things a step further with an interactive VR activation that combined a thrilling storyline with physical tasks, putting participants in the driver’s seat.

In order to help users experience the technological advancement that the brand initiated in its category, we created a VR game that challenged them to storm through an action-packed environment in a race against time. From shooting down drones to leaping into helicopters, the experience was scaled at multiple consumer points through different versions of the game for different technologies.